All your customer relationships, managed by an IA that talks like a human.

WhatsApp, Instagram, Telegram, email, live chat: MA Utility brings all your conversations into a single inbox and lets an AI trained on your business reply, sell, and book appointments, in the customer's language, with your tone, 24/7, without scripts, without code.

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Your customers are everywhere.
You, in one place.

WhatsApp, social messaging, email, your website chat: every conversation lands in the same inbox, handled by the same AI. Your customers choose their preferred channel, you never switch screens.

Available

WhatsApp Business

The #1 channel for conversational commerce. Official Meta connection, one click, no technical setup.

Available

Live Chat

A lightweight widget on your site. Your visitors chat, the AI replies in real time, no app to install.

Available

Telegram

Your customers are on Telegram? The bot connects in seconds and joins your unified inbox.

Coming soon

E-mail

Your incoming emails become conversations, threaded and tracked exactly like everything else. Coming soon.

Coming soon

Messenger

Messages from your Facebook page, centralised alongside all your other channels. Coming soon.

Coming soon

Instagram

Instagram direct messages handled in the same inbox as your other channels. Coming soon.

Coming soon

TikTok

Messages received on TikTok will also join your unified inbox. Coming soon.

Three pillars,
one single promise.

For every business that wants to sell and support customers without relying on a developer. MA Utility brings all your channels into a single inbox and entrusts them to an AI trained on your business, multilingual, available 24/7. No prompts. No scripts. Just a real conversation.

All your channels, one inbox

WhatsApp, Instagram, Telegram, email, live chat: all your conversations arrive in the same place. Labels, internal notes, customer attributes, team assignment, an inbox built for professionals, not an isolated bot.

Multi-channel unified inbox

An AI that knows your business

Describe your business, import your documents: the AI draws on your knowledge base to respond accurately, in 95 languages, in your tone. No rigid script, no generic bot, genuine understanding of your business.

Knowledge base · 95+ languages

Automation that works for you

Follow-ups, appointment booking, business rules, payments: the AI orchestrates your sales and customer service end to end. You set the rules, it executes, you take back control whenever you want.

Workflows · Appointments · Payments

A conversation,
not a form.

The AI doesn't recite scripts. It listens, suggests, and adjusts. It asks the right questions at the right moment, just like your best salesperson would. The difference: it never sleeps and never leaves the counter.

  • Understands business context

    The AI knows your products, your prices, your availability. No generic replies.

  • Keeps your brand tone

    Informal or formal, casual or professional: you decide, it adapts.

  • You take back control when needed

    A sensitive conversation? A specific detail? Take back control with one click.

Much more than a simple
messaging tool.

Beneath the conversation, a complete platform to manage your entire customer relationship, from the first question to payment, including appointment booking and team oversight.

Unified inbox

Labels, private internal notes, customer attributes, assignment, and real-time team presence.

AI agents & knowledge base

Your documents feed the AI. Multiple models to choose from, with responses sourced from your own content.

Analytics & reports

Intents, sentiment, conversion rates, agent performance. Your decisions, finally backed by numbers.

Automation & SLA

Macros, follow-ups, guaranteed response times, intelligent snoozing. Repetitive work disappears.

Integrated appointments

The AI checks your Google calendars and books appointments directly in the conversation.

Conversational payments

Stripe payment links generated and tracked without ever leaving the conversation thread.

API & webhooks

A public API, signed webhooks, and your tools synchronised with MA Utility in real time.

Team & roles

Invite your team members, assign precise roles, and control every level of platform access.

Compliance & security

European hosting, 100% GDPR compliant, audit log, data export and deletion on request.

Three steps, and you're live.

01

Connect your channels

WhatsApp in one click via Meta, a snippet to paste for live chat, a token for Telegram. No code at all: your channels are live in minutes.

02

Configure your AI

Describe your business, import your products and documents, choose the tone. The AI learns your business like a new team member.

03

Receive and send automatically

The AI handles incoming and outgoing conversations. You stay in control, you see everything, you take back control whenever you want.

What's coming
soon.

We build fast, and we're upfront about it. Here's what's joining the platform in the coming months, already included in your subscription, at no extra cost.

Instagram & Messenger

Coming soon

Instagram direct messages and your Facebook page conversations, centralised alongside all your channels.

Shopify store

Coming soon

Synchronised catalogue and order tracking: the AI informs your buyers and follows up on abandoned carts in real time.

HubSpot & Pipedrive CRM

Coming soon

Your contacts and conversations synchronised bi-directionally with your existing CRM.

Copilot for your agents

Coming soon

The AI suggests the best response to your team, who approve and send with a single click.

SSO connection

Coming soon

SAML and single sign-on for teams: one secure company identity.

Mobile app

Coming soon

The native iOS and Android app, to manage your conversations wherever you are. In the meantime, the web version can already be installed on your phone.

Your data stays
your data.

Built in France, MA Utility protects your customer data and your contacts' data at every stage, in strict compliance with GDPR.

European hosting

Your data is hosted and processed exclusively on servers located in Europe.

100% GDPR

Full GDPR compliance, with a data processing agreement (DPA) available on request.

End-to-end encryption

Your data is encrypted with TLS 1.3 in transit and AES-256 at rest.

Privacy-respecting AI

Your data is never used to train third-party AI models; the AI relies on compliant providers processing data in Europe.

Full audit log

Every action on the platform is recorded in a searchable audit log.

Your rights, at any time

Export or delete your data on request, in accordance with your GDPR rights.

Three plans,
no nasty surprises.

Every plan includes AI, all your channels, the unified inbox, and support. No hidden fees. Cancel in one click. You pay for exactly what you use.

7 days free + 100 credits included

At sign-up. No charge before the end of the trial. 50 bonus credits on your first payment.

Get started

Starter

15€ / mo

Monthly billing

To get started smoothly on a single channel.

  • ✓1 channel connected
  • ✓100 credits included / month
  • ✓Email + WhatsApp support
  • ✓Unified inbox
  • ✓Marketing templates
Choose Starter
Most popular

Business

30€ / mo

Monthly billing

The standard for managing customer service, sales, and follow-ups.

  • ✓3 channels connected
  • ✓500 credits included / month
  • ✓Priority email + WhatsApp support
  • ✓Customer service + marketing automations
  • ✓Advanced analytics
  • ✓Outbound webhook API
Choose Business

Expert

50€ / mo

Monthly billing

For businesses with multiple brands or locations.

  • ✓10 channels connected
  • ✓1,000 credits included / month
  • ✓Email + WhatsApp support · Dedicated account manager
  • ✓Personalised onboarding
  • ✓4h SLA on business days
  • ✓Multiple numbers
Choose Expert

Enterprise · custom

For high-volume businesses

Multi-brand, multi-country, CRM and ERP integrations, dedicated infrastructure. We build the offering with you, based on your needs.

Unlimited credits Multiple numbers · multi-country Custom CRM / ERP integrations 1h SLA · 24/7 Dedicated infrastructure Senior account manager
Contact us →

Frequently asked questions.

Seven answers to get you started with confidence. A question missing? The team replies in under two hours on the inbox.

Ask a question on WhatsApp
The AI reads incoming messages across all your connected channels (WhatsApp, Instagram, Telegram, email, live chat), understands customer intent from your knowledge base, and composes a reply in your tone, whatever the language. You see everything, you approve or let the AI respond directly according to your rules.
Today: WhatsApp Business, your website live chat, and Telegram. Email, Instagram, Messenger, and TikTok are coming very soon. All your channels are managed from the same inbox, with the same AI and the same knowledge base.
European hosting, TLS 1.3 encryption in transit and AES-256 at rest. No customer data is used to train AI models. 100% GDPR compliant, data processing agreement available on request.
The system works on credits: 1 credit per customer service reply, 5 credits per marketing message. With 500 credits / month (Business), you handle roughly 500 customer service conversations or 100 targeted campaigns. Top-up as you go with no commitment, and volume discounts apply.
Yes: 7 days free + 100 credits included at sign-up. No charge before day 8. 50 bonus credits are added to your first payment.
Each action uses a fixed number of credits: 1 credit per customer service reply, 5 credits per marketing message. You start with a quota included in your plan. Beyond that, you top up as you go with volume-tiered pricing: −5% from 500 credits, −10% from 1,500, −20% from 5,000. The more you load, the cheaper each credit gets.
You are guided step by step with video tutorials at each stage. Live chat and Telegram are up in minutes; for WhatsApp, allow 5 to 15 minutes, or 24 to 48 hours if a Meta verification is required.

Ready to unify
your customer relationship?

7 days free, 100 credits included. No charge before day 8. If it doesn't work for you, you leave in one click. Really.

Start your free trial Book a demo